6 Secrets to Raising Real Money

I'm not talking about selling cookies or coupon books.  I'm talking about raising real cash to make real progress.

1. Get emotional: The frustrating part about raising money is that logic doesn't work.  Appeal to donors' emotional side and they'll open their wallets.
   
2. Say Thank you: If you want them back and to donate more next time, you had better say thank you.
   
3. Communicate: Make it easy for your donor base to receive communication from you.  Let them know the human interest stories from within your program.
4.  Build personal relationships:  In addition to #3, contact large donors and prospects personally to build the relationship.
   
5. Immortalize donors: Put their name on a brick, a locker, a plaque or just your website. 
   
6. Get over it and make the ask:  You heard me.